A little something about the project

CrashGard
Product Guide

Why CrashGard?

While in full rebranding, this product guide was the first to be created and set the tone for all other product guides and flyers. The design changed from straightforward and simplistic to a more dynamic, modern design utilizing color, shape, and imagery more effectively.

Templated Design

CrashGard was the perfect product to template off of because of the technical aspects of the product allowed for the creation of general page layout and pages that need more technical information. The form factor of the guide was shortened and I designed the document to fit inside a glove compartment to aid in the installation while in a work zone.

Typography

The design utilizes impactful imagery and concise illustrations to convey information clearly. As a traffic safety company, PSS cares deeply about ADA-compliance and offers ADA products that are in compliance with the MUTCD. The legibility of the typography and short line length was instrumental to the ease of reading.