New Product, New Vision

With new products, timelines can be very fluid and working around them with what is available led to an impactful advertisement. While the product was in development, we had tested digitally rendered advertisements for different sectors that could use the product. Among them was the Building Services Management (BSM) full page ad we ran in May of 2023. BSM is a publication that provides products for management of buildings, campuses and other large-scale facilities. FirstGard being a foldable cone fit for closing off a parking lot for a potential event on a campus. The ad utilizes computer rendered imagery I compiled through Keyshot 9 to show the application of the product while also showing its compact features. Balancing the minimal text and branding allows the image to make as much of an impact on potential customers.

This project implemented new technology for our three person department: traceable links and simplified QR codes. Using Google Analytics to add UTM tags to track the link in the ad and Bit.ly to shorten the link for the QR to be more legible, added significant value to our future advertisements.