A little something about the project
PSS introduced a new product in 2020, FirstGard. I worked with our agency of record and the marketing manager to organize a shot list for marketing video footage and in tandem to allow for stills to be shot to reduce on-site time. While on-site, I assisted with product location and installation and produced stills. We had worked with the City of Geneva-on-the-Lake and utilized their first responders in a quiet time of year.
These stills would be used in all marketing pieces, including ads, literature, and displays. The shoot was centered around first responders using the product in real-life applications while showing off key features. This image has been used in many forms of advertising for police audiences and noting the compact nature of the product and how light the foldable cones are.
Many images in the shoot included close up shots with different first responder vehicles in the background. This allowed us to work around the image in different image applications for text and or logo inclusions of the product logo or company logo. These images also allow customers to see the product clearly and lend ideas on product use.
This project also allowed our Marketing team to make new, local connections for us to use on many future projects with the city's blessing. This started a wonderful relationship and allowed me to learn how local governments handle media and how to direct people who are not used to being on screen.
Part of this shoot was an education on how different departments would use this device. While we were running our shot list, the fire chief had mentioned that the design of FirstGard would be great to place over charged hoses due to its design and offered a wider angle to warn pedestrians or vehicles of the hose. This off the cuff comment led to us getting stills and footage that was highly requested.